When Paul Jalbert took the train to New York on business, he had no idea how significant the trip would turn out to be. After seeing Krispy Kernels peanuts bags on a shelf in a store, he decides to take a little detour and visit the Newark, New Jersey company behind these delicious products. Paul obtains the exclusive distribution rights for Krispy Kernels peanuts in Canada, which he begins selling through his already well-established newspaper distribution network.
The decision to open a processing plant in Quebec City is obvious at a time when sales are so successful in Quebec.
Paul Jalbert buys back the shares of his American partner. Krispy Kernels becomes a 100% Canadian company. The old logo featuring two Confederate Army colonels of the Civil War era is replaced by the one with the little boy we know and love, which has become company’s hallmark.
Paul Jalbert seizes the opportunity to expand the product range he offers through his distribution network and acquires Yum Yum Chips, a company founded three years earlier in Laurierville by the Bergeron family.
Denis, Paul's eldest son, follows in his father's footsteps and takes on the role of CEO. He becomes the company's sole owner in 1990.
The time is ripe for the third generation to get involved. Two of Denis' four daughters, Renée-Maude and Valérie, join the family business. Having grown up snacking on company products and driven by their grandfather and father's determination and passion, they quickly learn that no compromises should be made when you want to offer only the very best product.
In early 2013, Valérie becomes President and CEO, supported by her sister Renée-Maude in the role of Marketing Director. That same year, Paul Jalbert passes away at the age of 94, completely at peace knowing that the legacy he has taken a lifetime to build will survive for generations to come.
Knowing that your involvement encourages the local economy is good for the soul. And being able to contribute to the influence of a third-generation family business, and one that’s 100% Quebec to boot, is the peanut on the sundae!
As a family member, we want you to feel good. That’s why you’re given access to a group insurance program, an Employee Assistance Program (EAP), and a telemedicine service.
At Krispy Kernels, we don’t believe in depriving yourself! As an employee, you have access to our delicious snacks—whenever you want! You can grab a snack during your lunch or coffee break, and you can even buy some for peanuts (we’re talking a major discount!) to take home, where you’ll be guaranteed to be the coolest one in the gang!
Want to plan a little getaway, enjoy the beautiful weather, or just take some time to kick back and relax? We offer you a nice grand total of 12 paid statutory Holidays. And you can do whatever you want with your days . . . they’re there for you to enjoy!
WORK WITH US
It brings us great joy and a sense of pride creating products that delight both the taste buds and the heart. But our greatest pride is knowing that this pleasure is shared with our customers, from the moment they open one of our products.
Seeing how our snacks have the power to bring people together fills us with happiness.